Strategy at the
intersection of energy,
materials & markets.

A wellbeing-tech startup needed a credible wedge into a £40B+ UK Higher Education market where 28% of undergraduates consider dropping out and incumbents only solve the admin layer, not engagement.

Owned the multi-stakeholder GTM workstream at 180 Degrees Consulting (Imperial × QMUL). Built the society-first wedge thesis, a 4-phase rollout (Society → Wellbeing → Retention → Insights/Analytics), tiered university segmentation and a willingness-to-pay model (£1–5 / student / year).

Python-ML retention simulator projects 5.8k–17.4k UK students retained annually with a 1–3% engagement lift — protecting £161M–£484M in tuition revenue and anchoring a £500k Q4-2026 seed close.

Indonesia spends ~US$962M / year sending its best students to UK universities, but a preventable transition gap (housing, NHS, visas, wellbeing) erodes academic outcomes and 'brain waste' wipes out ROI.

Co-led a 5-person Imperial × UCL × Hamburg team to design TARA — a bilingual, WhatsApp-native AI chatbot leveraging 90.9% messenger penetration. Built the cost model, multi-level intervention architecture and a partnership stack with PPI UK, LPDP and host universities.

Cost-per-interaction <US$0.50 vs. US$15–25 human support; ~£5 per student reached; protects ~US$96k per scholar-year national investment. Selected as a Geneva Challenge 2025 Global Finalist from 100+ teams.

The UK Department for Energy Security & Net Zero needed defensible, decision-grade costs for grid-scale storage across competing technologies — under tight stakeholder scrutiny.

Architected the techno-economic module of the 3-university DESNZ-commissioned climate report. Synthesised regulatory and TRL dynamics across five jurisdictions; stress-tested ~10 sensitivity inputs.

Delivered a £49–66/MWh pricing band that shaped the leadership team's storage-technology positioning in the final report to DESNZ.

A Forbes Global 2000 manufacturer was over-engineering polyolefin parts and exposed to mounting circularity regulation, with no clear path to a credible bio-based alternative.

Founded and scaled Atomalyst Group to a 4-person advisory; structured the plastics-substitution thesis, ran TRL/risk diligence with senior R&D and procurement, and sized the chitosan value chain.

Mapped a path to a multi-billion-dollar chitosan market by 2033, surfacing ~20% in addressable cost savings; frameworks were adopted into the client's procurement process across ~£550k of mandates.

Crude glycerol — ~10% of biodiesel output by weight — has historically been waste. Earth-abundant Ni-Co hydroxides are known to oxidise it electrochemically in alkaline media, but the optimal Ni : Co ratio for activity AND durability was unresolved.

Fabricated five Ni-Co bimetallic hydroxide compositions by chronopotentiostatic electrodeposition on FTO substrates, then characterised each through CV, LSV, EIS, Tafel, chronoamperometry, XPS (survey + Ni 2p / Co 2p / O 1s), SEM and EDX.

Ni₀.₀₇₅Co₀.₀₂₅(OH)₂ emerged as the optimal composition — charge-transfer resistance dropped from ~10.9 kΩ (pure Ni(OH)₂) to ~1.01 kΩ. Established Ni as the active centre and Co as an electronic promoter; open-source workflow adopted as a standard Royce Institute protocol.